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20 Great Topics: Consumer Behavior Dissertation Ideas


It is difficult to choose a great topic for your dissertation project. The following list of ideas is aimed to make it a bit easier for you.

  1. Online shopping.
  2. Why do people shop online? What are the types of online customers?

  3. Gender and shopping.
  4. How important is shopping to women? Is shopping only a female activity? What is the difference between male and female customer psychologies?

  5. Lifestyle and buying.
  6. What is the role of lifestyle in the buying decision process? Is there any difference in the buying preferences of city and country dwellers?

  7. Child consumer psychology.
  8. How do children respond to advertising? What is the consumer socialization process?

  9. Mental problems and customers.
  10. Does advertising stimulate excessive consumption? How does it affect people who are more prone to addictions?

  11. The impact of branding.
  12. Why do people believe popular brands? Can brands improve the quality of customers’ wellbeing?

  13. Customers’ needs.
  14. Why is it important to know customers’ needs? What are the ways to create a successful product?

  15. Customer satisfaction.
  16. Is customer satisfaction important and why? What tactics do companies use to improve customer satisfaction?

  17. Cultural influence.
  18. How does cultural impact change customers’ expectations? Can cultural factors influence demand?

  19. Families and the buying decision process.
  20. Why do companies try to create family brands? Can habits acquired in the family influence your choice?

  21. The effect of background music in stores.
  22. Can music increase sales volumes? How do different music styles influence customers?

  23. Impulse buying.
  24. What drives customers to make impulse buys? What are the ways to prevent impulse purchases?

  25. Customer purchase decisions.
  26. Is it effective to use celebrities in advertising? How does that influence consumer buying decisions?

  27. Female and male products.
  28. What is the point of gendered products? Will unisex products soon become outdated?

  29. Mind manipulation.
  30. What are some techniques to control customers’ minds? Is advertising the only way of market manipulation?

  31. Personality and consumer behavior.
  32. Should a product embody a particular idea to become a success?

  33. Global consumer culture.
  34. Why are people so willing to follow popular cultural trends? How does the release of a new iPhone affect consumer habits?

  35. Subconscious experiences.
  36. What are the techniques of reaching a customer’s subconscious? How often do people follow their intuitions in product choice?

  37. The history of customer behavior.
  38. What are the origins of behavior study? Why did it become a separate discipline?

  39. Post-purchase regret.
  40. Is it possible to avoid post-purchase regret? What is the connection between an unplanned purchase and customer regret?